Publications
The Expanding Role of Digital Care in the Delivery of U.S. Healthcare
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April 2023
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Consumer Healthcare stakeholders have developed expertise in digital marketing and digital commerce. The next frontier for CHC – taking shape in real-time – is Digital Care.
Simplify Self Care with Digital Platform Power
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June 2022
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The Covid-19 pandemic brought healthcare to the forefront of the global conversation and made it an increasing priority for consumers – this offers a unique opportunity for industry development, particularly as we usher in a new era of technology-driven consumer healthcare. Engineered Self Care combines personalization with technology to meet evolving manufacturer, consumer and retailer needs.
Rx-to-OTC Switch: The Imperative for Expanded Access to Consumer-Driven Nonprescription Treatment
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April 2021
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The pipeline of medications that can be safely self-administered is extensive and exciting. The target populations for these medications are large and chronic. Industry can and must find a way forward to realize commercial gains and improve equity in public health outcomes.